I buy my husband products like hot cakes. I hate when he smells bad! He works as a plumber which means he is working labor all day and sweating all day! Uhm ewwww! I love cute bottles which is an automatic first attraction to the “Every Man Jack” line. The back drop of the bottles looks like a rustic wood which is super cute! I love it! The next super important thing is scent.. I hate over powering obnoxious scents (cough cough chocolate unnamed brandnscent) I like the scent to be subtle and fresh. The every man jack line includes scents like Citrus or Cedarwood which are all natural scents not chemically. There are even tons of scent free products for those who dislike any Scents. The bottles are adorable they have a curved design that makes them perfect for putting away and they are thin enough to fit on that obnoxiously thin border on the side of your bath tub! With the deodorant my husbands nasty hairy armpits don’t smell volatile when he gets home from a long day of work. Being as he works 12ish hour days that is saying a lot for how well the product holds up. The shampoo makes his hair clean and soft! All of the products are absolutely wonderful! I love the every man jack product line for my husband.